Who we are
New Generation Inc. was founded on the innovative idea of transforming outdated resources into opportunities for underserved youth. One landmark initiative involved selling a vintage Oldsmobile to Sony, with proceeds directly funneled into programs supporting children who have limited access to basic necessities. This unique approach not only highlighted the company’s commitment to sustainability but also provided critical funding for its core mission: keeping kids off the street by offering meaningful employment and valuable learning experiences. Today, New Generation Inc. continues to prioritize empowering young people through skill development, mentorship, and job opportunities, aiming to foster growth and hope while building a stronger, more resilient community.
In Battle Creek, MI, community support plays a vital role in uplifting kids who have no one or little support. Local organizations, volunteers, and neighbors come together to provide essential resources such as food, clothing, school supplies, and safe spaces for children in need. Programs focused on mentorship and emotional support help these kids feel valued and connected, ensuring they don’t face their struggles alone. The collective effort of Battle Creek’s community fosters hope and opportunity, making a real difference in the lives of the youngest and most vulnerable residents.
Creating the next generation of successful and confident individuals begins with fostering a supportive environment where curiosity and resilience are encouraged. By providing opportunities for hands-on learning, encouraging critical thinking, and celebrating both effort and achievement, we empower young people to believe in their abilities and embrace challenges. Mentorship, positive role models, and open communication further build self-esteem and social skills, laying the foundation for lifelong success. Ultimately, nurturing confidence alongside competence helps create well-rounded individuals ready to contribute meaningfully to their communities and the world.
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